Novel Ingredients“If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.” - J.R.R. Tolkien "The secret of success in life is to eat what you like and let the food fight it out inside." - Mark Twain |
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SupermarketsSupermarkets have taken to designing themselves to be the on-stop-shop for all our needs. Everything we require to live under one roof.
But how much power does that give them over their customers and their suppliers? |
Celebrity ChefsThey are the gods of our kitchen world, showing us how we can make a simple dish into a culinary masterpiece. Guiding and influencing what we cook and the ingredients we buy.
But in reality, who is it really for? |
Food ActivistsThey are driven to action in the face of despair at the UK's disappearing High Streets.
What happened to our butchers, flower shops, sweet shops, fruit sellers, ironmongers, fishmongers, and delicatessens? At last someone is strong enough to have a voice and take action. They will stop at nothing until they are heard! |
General PublicLike sheep and cattle they are led by the nose. In a search for an easier life they have allowed others to take control.
The public's eyes are blinkered as they are told what is good, what they must purchase, what is the accepted shape of a parsnip and then normally forced to buy in a quantity that they do not even need. How did we become so weak? |